SnapChat has quickly taken over the social media. It’s one of the best ways to stay updated on your friends and see their everyday lives through their eyes. Upon used correctly, it can be extremely helpful to any business which have the potential to add a personal element which can make the business more engaged with targeted audience. Following are the four ways that SnapChat can be used to enhance business.
1. Engage With Your Clients And Get Social With Them!
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Geofilters will act as perfect promotional thing for your clients and guests for your business. For instance, if you have an upcoming event, create a few geofilters that can be available for the event. You have to design your own geofilter and pay for them; they are highly user friendly and will not break the bank. Not only exposing your brand to your guests’ followers, but they can also be able to access the filter in the area and it will get your name out there. For a permanent one, your business can allow your office to have a geofilter, so your visitors can show off how beautiful office you have!
2. Provide Your Audience With Behind-The-Scenes Look
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SnapChat was created to give the followers a look into one’s life through his/her point of view. So provide the people what they are looking for! Whether it’s showcasing an office tour, a BTS of event setting, or fun times with your team, use this as an opportunity to show the personality of the business. People really like authenticity, so make it real, but fun.
3. Collect Input Of The User’s
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While you can always use the evergreen survey, they have become quite outdated and aren’t convenient for the consumer. Instead, use SnapChat and keep it simple to get the user input. Followers can snap or chat with you directly, but if you want to take a poll, do it while telling your story. Share a snap describing what is to come, and then share the options asking them to screenshot their favorite one. You are going to get an instant feedback!
4. Rewarding The One Who Follows
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I love the quote “Invest in those who invests in you.” Reward all of your loyal followers. Give them exclusive promo codes or first looks/sneak peeks into all the upcoming projects that your business normally wouldn’t share on Facebook or Instagram. It will be gone in 24 hours and will also be special for the followers.
Social Media platforms are the best way to gain marketing without cost, so using them for the advantage of the business is a good idea. Get familiar with the apps and tools your business can use to maximize or enhancing the service. By implementing these methods, your business is already on its way to become the next SnapChat King or Queen.